How To Drive Traffic Back to Old Blog Posts

You spend a lot of time coming up with fresh, new content for your blog, yet what happens to the older stuff you’ve published? If you’re like most bloggers, it gets pushed aside and forgotten about. It’s important to remember that your content from the past may still be relevant today!

By driving traffic back to your old posts, you can increase engagement and keep visitors on your site longer. This helps with your page views and also your bounce rate (which is how long a visitor stuck around). Both are an important part of SEO, but what’s even more important is providing a lasting experience for visitors and making sure they want to come back!
Below are a few ideas for sharing your past posts that I believe would work well for anyone… and they’re really easy to incorporate!

Link keywords or phrases in your new posts to old, related ones

An easy way to increase page views and drive traffic back to previous posts is to simply link to those posts in your newly published ones.  This also allows readers to click on topics or words to find out what else you have to say about a subject. It is a non-intrusive and organic way to keep visitors on your site longer.
To do this, all you have to do is search through some of your past posts that might relate to the topic you are writing about and add a text link to some of the words within your post. Did you notice? I did it in the paragraph above! You can even go back through your older posts and add links to your newer ones within the text as well.

End your posts with a “P.S.”

Another way you can encourage visitors to continue reading is to simply add a couple other article links at the bottom of your post. Think about including ones that they might like if they enjoyed the current article they’re reading. This could look something like: